Marketing

Content Candy blog

Travel writing 102: Publishing valuable content

Nobody wants to read through pages and pages of text to answer a simple question. Let’s face it, nobody will anyway. If a potential customer lands on your page and doesn’t get what they’re looking for within 10 seconds, they’ll bounce (to your...

26 September, 2017

Travel Writing 101: Understanding Mobile Moments

Travel as a concept hasn’t changed much. From family holidays to honeymoons and exotic escapes, people’s need and love for travel has remained constant. However, the way prospective travellers research, plan, book and experience their getaways...

01 August, 2017

Basics of Inbound Marketing for Travel Brands

Consumers are relying more and more on websites for their travel decisions. According to Google Insights, travellers visit 22 different sites over an average of 9.5 sessions before booking. In fact, a destination, airline or hotel website could...

25 July, 2017

Why you can't ignore online reviews in your content strategy

The World Wide Web has left no place to hide, and with a level of transparency akin to that of a toddler blurting out mortifying statements in the grocery line — the truth and observation settings are at 100%. 

18 July, 2017
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