Content Candy blog

What exactly is the buyer's journey?

When talking about inbound marketing, terms such as buyer’s journey, buyer persona, content offer, CTA, landing page, conversion rate and leads go together like ice cream and Bar.One sauce.

29 May, 2017

What is inbound marketing?

Remember when your marketing campaign depended on the success of television and radio commercials, cold calling and snail-mail? Go on and feel the Mad Men nostalgia. Those were fun times. The biggest brands of the 20th Century were built on...

26 April, 2017

How to plan your first inbound marketing campaign

You don’t need to be an expert in inbound marketing to use our step-by-step guide to plan your first inbound marketing campaign. Through a process of trial and error, we’ve identified the most important information you’ll need to guide you in...

26 April, 2017

Why message is the lynchpin of your content strategy

Inbound marketing, whether it’s in the form of an e-book or social content, is sharing a message. Your message. That message, if communicated in the right way to the right audience at the right time, will generate valuable leads for your business.

10 November, 2016
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