Marketing

Content Candy blog

INBOUND MARKETING - Why closing the loop is everything!

Inbound marketing is awesome. Don’t believe us? Check here, here and here. We’ve spent so much time talking about the marketing side of inbound (because it’s hella-fun) that we've been remiss in giving sales its share of the sun.

08 August, 2017

Travel Writing 101: Understanding Mobile Moments

Travel as a concept hasn’t changed much. From family holidays to honeymoons and exotic escapes, people’s need and love for travel has remained constant. However, the way prospective travellers research, plan, book and experience their getaways...

01 August, 2017

Basics of Inbound Marketing for Travel Brands

Consumers are relying more and more on websites for their travel decisions. According to Google Insights, travellers visit 22 different sites over an average of 9.5 sessions before booking. In fact, a destination, airline or hotel website could...

25 July, 2017

8 reasons why you should go inbound

Inbound Marketing. A new buzzword? Not really. The concept of inbound marketing has been around since the late 90s. And you’ve probably been hearing the term more and more. But you may be asking yourself, why should I go inbound?

28 June, 2017

5 creative ways to illustrate your buyer personas

We’ve covered numerous topics about the who, what, where and why of buyer personas, such as how to match your content to the right persona and why it’s a good idea to build negative buyer personas you’d rather not invest in.

22 June, 2017

Why you need to develop negative buyer personas

If you’re using landing pages, content offers or other inbound marketing tactics to tap into your target market, you’ve probably become an expert at picking out the dead-end leads in your growing databases and contact lists. They probably look...

14 June, 2017

Typical buyer personas in financial services content marketing

Successful content marketing hinges on knowing who you’re talking to, and these days it’s about more than simple demographics. No doubt the term ‘buyer personas’ is familiar to you. But how important are they really?

05 June, 2017

5 steps to identifying content to match your buyer persona

Before identifying your buyer personas, let's understand why they are so important in your digital marketing campaigns.

31 May, 2017

7 Steps to build your content strategy like a sh*t hot account manager

What does it take to be a great account manager? According to Hubspot, there are a few qualities that stand out, including excellent communication skills and a deep understanding of what solutions will work for a specific client.

30 May, 2017

What exactly is the buyer's journey?

When talking about inbound marketing, terms such as buyer’s journey, buyer persona, content offer, CTA, landing page, conversion rate and leads go together like ice cream and Bar.One sauce.

29 May, 2017
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