Marketing

Content Candy blog

Our ultimate checklist for editing annual reports

While editing annual reports may seem daunting, there are some great hacks we can share with you for this type of financial services content, including a checklist to make this task easier.

05 September, 2017

Five blogging tips for the finance industry

Blogging creates more online visibility, which means more customers will find your financial products and services in their online searches. But let’s cover the fundamentals first.

09 June, 2017

Words not to use in your financial services content

Contrary to what many writers think, creating great financial services content is not about boggling minds with financial jargon and convincing readers you know more than them. It’s also not about assuming that the high-net-worth reader...

08 June, 2017

5 times financial services content wasn't boring

Do you think financial services content is boring? Think again! Take a look at these five examples where financial institutions took their content to another level.

07 June, 2017

How to become a great financial writer

Writing financial content can be challenging. Writing it creatively, even more so. At the same time, you need to be able to unpack complex financial concepts and decode jargon. Here are some of our top tips to help you succeed.

06 June, 2017

Typical buyer personas in financial services content marketing

Successful content marketing hinges on knowing who you’re talking to, and these days it’s about more than simple demographics. No doubt the term ‘buyer personas’ is familiar to you. But how important are they really?

05 June, 2017
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