Marketing

Content Candy blog

Travel writing 102: Publishing valuable content

Nobody wants to read through pages and pages of text to answer a simple question. Let’s face it, nobody will anyway. If a potential customer lands on your page and doesn’t get what they’re looking for within 10 seconds, they’ll bounce (to your...

26 September, 2017

7 Steps to build your content strategy like a sh*t hot account manager

What does it take to be a great account manager? According to Hubspot, there are a few qualities that stand out, including excellent communication skills and a deep understanding of what solutions will work for a specific client.

30 May, 2017

What exactly is the buyer's journey?

When talking about inbound marketing, terms such as buyer’s journey, buyer persona, content offer, CTA, landing page, conversion rate and leads go together like ice cream and Bar.One sauce.

29 May, 2017
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