Marketing

Content Candy blog

5 creative ways to illustrate your buyer personas

We’ve covered numerous topics about the who, what, where and why of buyer personas, such as how to match your content to the right persona and why it’s a good idea to build negative buyer personas you’d rather not invest in.

22 June, 2017

Why you need to develop negative buyer personas

If you’re using landing pages, content offers or other inbound marketing tactics to tap into your target market, you’ve probably become an expert at picking out the dead-end leads in your growing databases and contact lists. They probably look...

14 June, 2017

Typical buyer personas in financial services content marketing

Successful content marketing hinges on knowing who you’re talking to, and these days it’s about more than simple demographics. No doubt the term ‘buyer personas’ is familiar to you. But how important are they really?

05 June, 2017

5 steps to identifying content to match your buyer persona

Before identifying your buyer personas, let's understand why they are so important in your digital marketing campaigns.

31 May, 2017

What exactly is the buyer's journey?

When talking about inbound marketing, terms such as buyer’s journey, buyer persona, content offer, CTA, landing page, conversion rate and leads go together like ice cream and Bar.One sauce.

29 May, 2017
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