Inbound Marketing. A new buzzword? Not really. The concept of inbound marketing has been around since the late 90s. And you’ve probably been hearing the term more and more. But you may be asking yourself, why should I go inbound?
If you’re using landing pages, content offers or other inbound marketing tactics to tap into your target market, you’ve probably become an expert at picking out the dead-end leads in your growing databases and contact lists. They probably look...
Blogging creates more online visibility, which means more customers will find your financial products and services in their online searches. But let’s cover the fundamentals first.
Contrary to what many writers think, creating great financial services content is not about boggling minds with financial jargon and convincing readers you know more than them. It’s also not about assuming that the high-net-worth reader...
Do you think financial services content is boring? Think again! Take a look at these five examples where financial institutions took their content to another level.
Writing financial content can be challenging. Writing it creatively, even more so. At the same time, you need to be able to unpack complex financial concepts and decode jargon. Here are some of our top tips to help you succeed.
Successful content marketing hinges on knowing who you’re talking to, and these days it’s about more than simple demographics. No doubt the term ‘buyer personas’ is familiar to you. But how important are they really?
Before identifying your buyer personas, let's understand why they are so important in your digital marketing campaigns.
What does it take to be a great account manager? According to Hubspot, there are a few qualities that stand out, including excellent communication skills and a deep understanding of what solutions will work for a specific client.