Marketing

Content Candy blog

Words not to use in your financial services content

Contrary to what many writers think, creating great financial services content is not about boggling minds with financial jargon and convincing readers you know more than them. It’s also not about assuming that the high-net-worth reader...

08 June, 2017

5 times financial services content wasn't boring

Do you think financial services content is boring? Think again! Take a look at these five examples where financial institutions took their content to another level.

07 June, 2017

How to become a great financial writer

Writing financial content can be challenging. Writing it creatively, even more so. At the same time, you need to be able to unpack complex financial concepts and decode jargon. Here are some of our top tips to help you succeed.

06 June, 2017

Typical buyer personas in financial services content marketing

Successful content marketing hinges on knowing who you’re talking to, and these days it’s about more than simple demographics. No doubt the term ‘buyer personas’ is familiar to you. But how important are they really?

05 June, 2017

5 steps to identifying content to match your buyer persona

Before identifying your buyer personas, let's understand why they are so important in your digital marketing campaigns.

31 May, 2017

7 Steps to build your content strategy like a sh*t hot account manager

What does it take to be a great account manager? According to Hubspot, there are a few qualities that stand out, including excellent communication skills and a deep understanding of what solutions will work for a specific client.

30 May, 2017

What exactly is the buyer's journey?

When talking about inbound marketing, terms such as buyer’s journey, buyer persona, content offer, CTA, landing page, conversion rate and leads go together like ice cream and Bar.One sauce.

29 May, 2017

Why you should consider developing your own stock photography

Ever wondered how many other businesses you’re competing with online in South Africa? It’s more than two million, and they all have the same opportunities as you do.

27 April, 2017

What is inbound marketing?

Remember when your marketing campaign depended on the success of television and radio commercials, cold calling and snail-mail? Go on and feel the Mad Men nostalgia. Those were fun times. The biggest brands of the 20th Century were built on...

26 April, 2017

How to plan your first inbound marketing campaign

You don’t need to be an expert in inbound marketing to use our step-by-step guide to plan your first inbound marketing campaign. Through a process of trial and error, we’ve identified the most important information you’ll need to guide you in...

26 April, 2017
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