Marketing

Content Candy blog

Why you need to develop negative buyer personas

If you’re using landing pages, content offers or other inbound marketing tactics to tap into your target market, you’ve probably become an expert at picking out the dead-end leads in your growing databases and contact lists. They probably look...

14 June, 2017

Five blogging tips for the finance industry

Blogging creates more online visibility, which means more customers will find your financial products and services in their online searches. But let’s cover the fundamentals first.

09 June, 2017

Words not to use in your financial services content

Contrary to what many writers think, creating great financial services content is not about boggling minds with financial jargon and convincing readers you know more than them. It’s also not about assuming that the high-net-worth reader...

08 June, 2017

5 times financial services content wasn't boring

Do you think financial services content is boring? Think again! Take a look at these five examples where financial institutions took their content to another level.

07 June, 2017

How to become a great financial writer

Writing financial content can be challenging. Writing it creatively, even more so. At the same time, you need to be able to unpack complex financial concepts and decode jargon. Here are some of our top tips to help you succeed.

06 June, 2017

Typical buyer personas in financial services content marketing

Successful content marketing hinges on knowing who you’re talking to, and these days it’s about more than simple demographics. No doubt the term ‘buyer personas’ is familiar to you. But how important are they really?

05 June, 2017

5 steps to identifying content to match your buyer persona

Before identifying your buyer personas, let's understand why they are so important in your digital marketing campaigns.

31 May, 2017

7 Steps to build your content strategy like a sh*t hot account manager

What does it take to be a great account manager? According to Hubspot, there are a few qualities that stand out, including excellent communication skills and a deep understanding of what solutions will work for a specific client.

30 May, 2017

What exactly is the buyer's journey?

When talking about inbound marketing, terms such as buyer’s journey, buyer persona, content offer, CTA, landing page, conversion rate and leads go together like ice cream and Bar.One sauce.

29 May, 2017

Why you should consider developing your own stock photography

Ever wondered how many other businesses you’re competing with online in South Africa? It’s more than two million, and they all have the same opportunities as you do.

27 April, 2017
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