Marketing

Content Candy blog

Easy to use online tools to create your own GIFs

We've seen GIFs shared everywhere, from websites to social media. They give us new ways to interact and respond, and face it, seeing cats shoot lasers out of their eyes just makes our days brighter!

12 September, 2017

Our ultimate checklist for editing annual reports

While editing annual reports may seem daunting, there are some great hacks we can share with you for this type of financial services content, including a checklist to make this task easier.

05 September, 2017

INBOUND MARKETING - Why closing the loop is everything!

Inbound marketing is awesome. Don’t believe us? Check here, here and here. We’ve spent so much time talking about the marketing side of inbound (because it’s hella-fun) that we've been remiss in giving sales its share of the sun.

08 August, 2017

Travel Writing 101: Understanding Mobile Moments

Travel as a concept hasn’t changed much. From family holidays to honeymoons and exotic escapes, people’s need and love for travel has remained constant. However, the way prospective travellers research, plan, book and experience their getaways...

01 August, 2017

Basics of Inbound Marketing for Travel Brands

Consumers are relying more and more on websites for their travel decisions. According to Google Insights, travellers visit 22 different sites over an average of 9.5 sessions before booking. In fact, a destination, airline or hotel website could...

25 July, 2017

Why you can't ignore online reviews in your content strategy

The World Wide Web has left no place to hide, and with a level of transparency akin to that of a toddler blurting out mortifying statements in the grocery line — the truth and observation settings are at 100%. 

18 July, 2017

8 reasons why you should go inbound

Inbound Marketing. A new buzzword? Not really. The concept of inbound marketing has been around since the late 90s. And you’ve probably been hearing the term more and more. But you may be asking yourself, why should I go inbound?

28 June, 2017

5 creative ways to illustrate your buyer personas

We’ve covered numerous topics about the who, what, where and why of buyer personas, such as how to match your content to the right persona and why it’s a good idea to build negative buyer personas you’d rather not invest in.

22 June, 2017

Why you need to develop negative buyer personas

If you’re using landing pages, content offers or other inbound marketing tactics to tap into your target market, you’ve probably become an expert at picking out the dead-end leads in your growing databases and contact lists. They probably look...

14 June, 2017

Five blogging tips for the finance industry

Blogging creates more online visibility, which means more customers will find your financial products and services in their online searches. But let’s cover the fundamentals first.

09 June, 2017
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