Marketing

Content Candy blog

Samantha Clair Bezuidenhout

Recent Posts

Why you can't ignore online reviews in your content strategy

The World Wide Web has left no place to hide, and with a level of transparency akin to that of a toddler blurting out mortifying statements in the grocery line — the truth and observation settings are at 100%. 

18 July, 2017

5 creative ways to illustrate your buyer personas

We’ve covered numerous topics about the who, what, where and why of buyer personas, such as how to match your content to the right persona and why it’s a good idea to build negative buyer personas you’d rather not invest in.

22 June, 2017

5 steps to identifying content to match your buyer persona

Before identifying your buyer personas, let's understand why they are so important in your digital marketing campaigns.

31 May, 2017

7 Steps to build your content strategy like a sh*t hot account manager

What does it take to be a great account manager? According to Hubspot, there are a few qualities that stand out, including excellent communication skills and a deep understanding of what solutions will work for a specific client.

30 May, 2017

Why you should consider developing your own stock photography

Ever wondered how many other businesses you’re competing with online in South Africa? It’s more than two million, and they all have the same opportunities as you do.

27 April, 2017

How to plan your first inbound marketing campaign

You don’t need to be an expert in inbound marketing to use our step-by-step guide to plan your first inbound marketing campaign. Through a process of trial and error, we’ve identified the most important information you’ll need to guide you in...

26 April, 2017

17 creative hacks for content creators

As content creators we need to produce compelling content for our clients to achieve their content marketing goals.

31 March, 2017
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