Marketing

Content Candy blog

Michelle Randall

Recent Posts

Travel writing 102: Publishing valuable content

Nobody wants to read through pages and pages of text to answer a simple question. Let’s face it, nobody will anyway. If a potential customer lands on your page and doesn’t get what they’re looking for within 10 seconds, they’ll bounce (to your...

26 September, 2017

INBOUND MARKETING - Why closing the loop is everything!

Inbound marketing is awesome. Don’t believe us? Check here, here and here. We’ve spent so much time talking about the marketing side of inbound (because it’s hella-fun) that we've been remiss in giving sales its share of the sun.

08 August, 2017

Travel Writing 101: Understanding Mobile Moments

Travel as a concept hasn’t changed much. From family holidays to honeymoons and exotic escapes, people’s need and love for travel has remained constant. However, the way prospective travellers research, plan, book and experience their getaways...

01 August, 2017

Basics of Inbound Marketing for Travel Brands

Consumers are relying more and more on websites for their travel decisions. According to Google Insights, travellers visit 22 different sites over an average of 9.5 sessions before booking. In fact, a destination, airline or hotel website could...

25 July, 2017

What is inbound marketing?

Remember when your marketing campaign depended on the success of television and radio commercials, cold calling and snail-mail? Go on and feel the Mad Men nostalgia. Those were fun times. The biggest brands of the 20th Century were built on...

26 April, 2017
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