According to the Hootsuite and We Are SocialDigital in 2017 report, out of a population of approximately 55 million people, South Africa has over 28 million Internet users. Of these users, 68% access the Internet via their smartphones (not...
Keeping all your content marketing efforts together can feel like a daunting task, even for the most organised person! Do you know where all your blog posts, web pages, landing pages and content offers live? Do they need updating? There are so...
Being a Candy comes with a unique set of requirements. Apart from being word wizards and crazy about great content – we’re also a bunch of doughnut-lovin’, dad joke-making nuts.
We've seen GIFs shared everywhere, from websites to social media. They give us new ways to interact and respond, and face it, seeing cats shoot lasers out of their eyes just makes our days brighter!
Blogging creates more online visibility, which means more customers will find your financial products and services in their online searches. But let’s cover the fundamentals first.
When talking about inbound marketing, terms such as buyer’s journey, buyer persona, content offer, CTA, landing page, conversion rate and leads go together like ice cream and Bar.One sauce.