Content Candy blog

Louisa Du Toit

Recent Posts

How to onboard to HubSpot without losing your sanity!

You signed up for the trial and convinced Manco that your company needs to use HubSpot. You got approval for the annual subscription, the IT department approved the software, you added all the payment details… and now you find out that there’s a...

01 March, 2018

Make the most of your social content this year

If you’re reading this, you already know that you need a social media marketing plan, supported by a content marketing strategy. Quality beats quantity. But publishing content can be overwhelming for even the most organised marketer! Especially...

07 February, 2018

10 Inbound marketing trends for South Africa in 2018

According to the Hootsuite and We Are SocialDigital in 2017 report, out of a population of approximately 55 million people, South Africa has over 28 million Internet users. Of these users, 68% access the Internet via their smartphones (not...

17 January, 2018

Planning your content in 2018 has just become a breeze!

Keeping all your content marketing efforts together can feel like a daunting task, even for the most organised person! Do you know where all your blog posts, web pages, landing pages and content offers live? Do they need updating? There are so...

12 January, 2018

A day in the life of Content Candy - as told in GIFs

Being a Candy comes with a unique set of requirements. Apart from being word wizards and crazy about great content – we’re also a bunch of doughnut-lovin’, dad joke-making nuts.

10 October, 2017

Easy to use online tools to create your own GIFs

We've seen GIFs shared everywhere, from websites to social media. They give us new ways to interact and respond, and face it, seeing cats shoot lasers out of their eyes just makes our days brighter!

12 September, 2017

8 reasons why you should go inbound

Inbound Marketing. A new buzzword? Not really. The concept of inbound marketing has been around since the late 90s. And you’ve probably been hearing the term more and more. But you may be asking yourself, why should I go inbound?

28 June, 2017

Five blogging tips for the finance industry

Blogging creates more online visibility, which means more customers will find your financial products and services in their online searches. But let’s cover the fundamentals first.

09 June, 2017

What exactly is the buyer's journey?

When talking about inbound marketing, terms such as buyer’s journey, buyer persona, content offer, CTA, landing page, conversion rate and leads go together like ice cream and Bar.One sauce.

29 May, 2017


Recent Posts

Download your
Download your 2018 Social Content Planner template now