Marketing

Content Candy blog

Louisa Du Toit

Recent Posts

A day in the life of Content Candy - as told in GIFs

Being a Candy comes with a unique set of requirements. Apart from being word wizards and crazy about great content – we’re also a bunch of doughnut-lovin’, dad joke-making nuts.

10 October, 2017

Easy to use online tools to create your own GIFs

We've seen GIFs shared everywhere, from websites to social media. They give us new ways to interact and respond, and face it, seeing cats shoot lasers out of their eyes just makes our days brighter!

12 September, 2017

8 reasons why you should go inbound

Inbound Marketing. A new buzzword? Not really. The concept of inbound marketing has been around since the late 90s. And you’ve probably been hearing the term more and more. But you may be asking yourself, why should I go inbound?

28 June, 2017

Five blogging tips for the finance industry

Blogging creates more online visibility, which means more customers will find your financial products and services in their online searches. But let’s cover the fundamentals first.

09 June, 2017

What exactly is the buyer's journey?

When talking about inbound marketing, terms such as buyer’s journey, buyer persona, content offer, CTA, landing page, conversion rate and leads go together like ice cream and Bar.One sauce.

29 May, 2017
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