Digital marketing is, very simplistically, the act of marketing products or services on digital platforms. On the Internet, this would be via websites, blogs and social media, among others.
While editing annual reports may seem daunting, there are some great hacks we can share with you for this type of financial services content, including a checklist to make this task easier.
Contrary to what many writers think, creating great financial services content is not about boggling minds with financial jargon and convincing readers you know more than them. It’s also not about assuming that the high-net-worth reader...
Writing financial content can be challenging. Writing it creatively, even more so. At the same time, you need to be able to unpack complex financial concepts and decode jargon. Here are some of our top tips to help you succeed.
Successful content marketing hinges on knowing who you’re talking to, and these days it’s about more than simple demographics. No doubt the term ‘buyer personas’ is familiar to you. But how important are they really?