As content creators we need to produce compelling content for our clients to achieve their content marketing goals.
Time flies when you’re having fun and it goes a little faster when you’re under pressure and the deadline is looming — there’s no such thing as 24 hours in a day! The multifaceted team from Content Candy share their hacks for staying productive and creative:
Stacey Vee, head of content strategy and mom-boss-blogger, says it’s about getting into your zone and finding inspiration from other creatives:
1. “When your inbox is exploding, plug in your earphones and listen to your pump-up song on repeat. For me it's Eminem’s Lose Yourself!”
2. “I start my day browsing Instagram in bed. I follow a lot of artists, designers, and creatives, and it's interesting to see the behind-the-scenes photos they post of their own process. My current fave is Sara J Molcan.”
3. “Be interesting! Read, watch movies, listen to podcasts.” Heather Clancy believes enjoying life’s indulgences and taking time out to absorb is the key to creativity (and her inspiration to produce social media content calendars that set the tone of your travel life goals.)
5. “Nicki Minaj said she ain't skipping no meals and neither am I if I want to do my best work. You can't do great work if you're ‘hangry’.”
6. “Catch those Zs! It's hard to work well when you're yawning like it's midnight and it's not even lunchtime.”
Social media specialist and Instagram fit mom pin-up Cashé Kidd is all about the visual planning:
7. “I create the visual before the content. I have a Pinterest/Instagram brain that sees the image before the copy and I create around pretty pictures.”
8. “I have a ton of notes and lists and scribbles and doodles that I use to get through each day. You could mistake my work notebook for a teenage girl's OCD diary without the Justin Bieber 4 eva scribbles.”
Scriptwriter extraordinaire, mom to a little person and content strategist Michelle Randall is focused on productivity and getting the most out of her day:
9. “I’m a serial list-maker. I also love using workflow apps like Asana to keep me on track with my deadlines.”
10. “If I’m not being productive, I take a break. I give myself an hour off to swim a few laps in the pool or take a walk on the beach. Fresh air and saltwater are my therapy. I always come back to my desk feeling happier and more inspired.”
11. “My stay-seated limit is about 45 minutes. To keep my bum on the chair when there’s a mountain of work on my plate, I stream mindless series. Right now, Frasier is playing in the background. It’s the one where Frasier and Niles take themselves too seriously while engaging in a witty debate. Remember that episode? Exactly.”
Nomali Cele, content writer and honest-about-life blogger lets the process take its course. Good things come to those who wait.
12. “Honestly, I don't know what I'm doing until I write. The other day I was talking about ‘the first sentence’ and it's true. Once I get to it, things happen. So procrastinate as long as you need to.”
Candice Bresler, content writer and lifestyle blogger just gets right in there:
A few more golden nuggets:
14. First understand why you’re creating a specific piece of content. Being objective and practical about the user-experience is the Bonnie to your creativity Clyde.
15. The pen is mightier than the sword; nothing beats doodling and going crazy with pen and paper to get the creative juices flowing. Bring out the highlighters and let your thoughts guide your hand. Forget about control-Z for a bit.
16. Cut out distraction and fill the background with white noise that works best for you, whether it's classical music or Justin Bieber. No judgies.
17. Brainstorm with fellow creatives or discuss your problems with them. Sometimes just talking about your projects gets the creative juices flowing or helps you realise a solution while you're still talking.